How we work together.
The terms of an engagement, in plain words.
Last updated 24 September 2026.
1. What these terms cover
These terms govern every engagement in which theoutreach ("we", "us") runs outbound campaigns for a client ("you"). They apply from the day you approve your first batch, free or paid, and they are the whole agreement between us. Nothing on this website, in a proposal or in a conversation adds to them unless we confirm it in writing.
2. The free first ten firms
The first ten firms are provided as they are, free of charge, so you can judge the work. They carry no warranty and no obligation on either side.
3. The service
Each week we research firms in your field, name a decision-maker, test the address, and draft emails in your voice. You review every batch in your portal and approve, edit or park each firm. We send only what you have approved, from a mailbox you own, and pass replies to you. We decide how we research and write; you decide what is sent and to whom.
4. What you are responsible for
You confirm and agree that:
(a) every email is sent by you, in your name, from your mailbox, and you are the sender for the purposes of any law on electronic marketing where you and the recipient are located;
(b) by approving a firm you have decided that writing to that firm about your services is lawful and appropriate, and you are responsible for that decision;
(c) you own or are authorised to use the mailbox and domain you connect, and you accept the effect that sending has on their reputation and deliverability;
(d) what you tell us about your business, your services and your claims is accurate, and any copy you edit or approve is yours;
(e) you will approve each email on the agreed sequence cadence (days 1, 4, 7 and 10, or days 1, 4, 9 and 16), attend the weekly strategy meeting, reply to every lead within 24 hours, and handle every reply, meeting and sale yourself;
(f) you will comply with all laws that apply to you, including data protection, anti-spam, consumer and advertising law, and you will not use the service for anything unlawful, deceptive or harmful.
5. Fees and payment
The fee is a fixed monthly amount agreed in writing before your first paid batch and fixed for the engagement. It is invoiced monthly in advance and due on receipt. If a payment is late we may pause the work until it is paid, and unpaid amounts carry interest at 1.5% a month or the highest rate the law allows, whichever is lower. Fees are exclusive of taxes, which you pay in addition. Fees paid are not refundable except as stated in section 6.
6. The guarantee
If, within ninety calendar days of your first paid batch, fewer than five named decision-makers at firms you would take on have replied with real interest, you may stop paying, and we keep working at our cost until five have. Auto-replies, junior contacts and refusals do not count. The guarantee is the only remedy for a shortfall in replies, and it applies only if you approved each email on the agreed cadence, attended the weekly strategy meeting, replied to every lead within 24 hours, kept your mailbox connected and in good standing, did not change your target market or services during the period, and paid every invoice on time. It does not cover the free first ten firms.
7. No other warranty
Beyond section 6, the service is provided as it is. We do not promise any number of replies, meetings, clients or revenue, and we do not promise that any address, record or fact we find is complete or accurate, since it comes from public sources we do not control. All other warranties and conditions, express or implied, are excluded to the fullest extent the law allows.
8. Our liability
We accept no liability to you, in contract, tort, breach of statutory duty or otherwise, arising out of or in connection with the service, the firms, addresses and copy we deliver, or the emails sent in your name, except to the extent the law does not allow that liability to be excluded.
Where the law does not allow it to be excluded, our total liability is limited to the fee you actually paid us for the month in which the event occurred, and in relation to the free first ten firms it is nil.
In no case are we liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill, data or reputation, or for any claim made against you by a third party.
The guarantee in section 6 is your only remedy for a shortfall in replies. Any claim must be brought within twelve months of the event giving rise to it. Nothing in these terms excludes or limits liability for fraud or for anything else that the law does not permit to be excluded or limited.
9. Your indemnity
You will indemnify us and keep us indemnified against every claim, loss, fine, cost and expense, including legal fees, that arises from the emails sent in your name, from your breach of section 4, from your use of the firms, addresses and copy we deliver, or from any complaint by a recipient or a regulator about your campaign.
10. Data and privacy
For the people we write to on your behalf, you are the controller of their personal data and we process it on your instructions, as your processor, in line with our Privacy page. You are responsible for the lawful basis of your campaign. If a recipient opts out, we add them to a suppression list and you will not ask us to write to them again.
11. Intellectual property
Our research methods, sources, tooling, templates and know-how stay ours. You receive a licence to use the firms, addresses and emails we deliver for your own marketing. You may not resell them, share them with another agency, or use them to build a competing service.
12. Confidentiality
Each side keeps the other's non-public business information confidential and uses it only for the engagement, during and after it, except where the law requires disclosure.
13. Ending the engagement
Either side may end the engagement at the end of any month by written notice before that month begins. We may suspend or end it immediately if you breach these terms, if an invoice is more than fourteen days late, or if we reasonably believe your campaign is unlawful or damaging. Ending the engagement does not cancel fees already due. Sections 7 to 12 and 14 to 16 survive.
14. Events outside our control
We are not liable for delay or failure caused by anything outside our reasonable control, including email provider outages, changes to third-party platforms or public sources, and network failures.
15. General
We may update these terms by posting a new version here; the version in force when a batch is approved applies to that batch. You may not assign this agreement without our written consent. If any part is unenforceable the rest stands. A failure to enforce a term is not a waiver of it. Notices go by email to the addresses each side uses for the engagement.
16. Governing law and disputes
These terms are governed by the laws of India. Any dispute is first raised in writing and discussed in good faith for thirty days. If unresolved, it is referred to arbitration by a sole arbitrator under the Arbitration and Conciliation Act 1996, seated in India at the city of our registered office, conducted in English. Courts at that city have exclusive jurisdiction for anything the arbitration cannot decide.